Our School Store Is A Learning Lab!

First Impressions, the student managed and operated store at SST, was so named because it is the first thing seen when entering the school. The store opens onto the courtyard area known as the "pit" and functions as a social center for SST and Exeter High School.

All aspects of the management and operation of the store, including product selection, pricing, advertising, accounting, and banking, are the responsibility of the students of the Marketing Education class.

First Impressions... a view from the "pit"

In addition, the store serves as the base for a variety of marketing campaigns that extend into Exeter High School and the community as a whole. These marketing efforts may may be designed and conducted for or in partnership with other trades programs at SST, and they may also include e-commerce components; true "bricks and clicks" efforts. This is all determined by the students as a regular part of the curriculum.